18 Years.Five Industries.

One throughline — complex problems, human solutions.
From writing Java services to setting product vision at Mastercard.

$100M+Revenue Impact
18+Years Experience
5Industries
4Global Markets

Seen & Heard

Conversations, talks, and features across the product community.

Featured Talk
Product Thinking & Systems Design
Interview
Building Products in Regulated Industries
Panel
The Future of Payments & Digital Commerce

The Uncommon PM

Not a developer who became a PM. A systems thinker who has operated at every layer of the stack — from writing Java services and architecting healthcare platforms to setting product vision at Mastercard.

Currently at Mastercard, leading acceptance solutions for digital wallets, EV charging, and mobility payments across European markets.

HealthcareMortgagePaymentsFintechEdTechConstructionDigital TV
$101.4M
Revenue realised at ICE Mortgage Technologies through automated underwriting (2022)
£45M
Qualified pipeline unlocked at ParentPay through next-gen finance reporting
60%
Reduction in loan document processing time via RPA and ML implementation

Thinking Out Loud

Articles on product thinking, systems design, and building in regulated industries.

Product Strategy
Why the Best PMs Think Like Architects, Not Engineers
The difference between a good PM and a great one isn't velocity — it's the mental model they bring to system design.
Coming Soon5 min read
Payments
EV Charging Payments: The Infrastructure Problem Nobody Talks About
ISO15118 and EMVCo aren't just standards. They're the foundation of a $500B mobility payments market being built right now.
Coming Soon8 min read
Systems Thinking
The LEGO Brick Philosophy of Product Architecture
How modular thinking increased development velocity by 30% and changed how I approach every product decision.
Coming Soon6 min read

Byte-Size Courses

Distilled from 18 years of shipping products across five industries. No fluff, just signal.

🗺
Foundational · 4 Lessons
Product Roadmapping for Regulated Industries
How to build roadmaps that survive compliance reviews, stakeholder politics, and market pivots.
Intermediate · 6 Lessons
Systems Thinking for Product Managers
Move from feature-thinking to platform-thinking. Understand leverage points and feedback loops.
💳
Advanced · 8 Lessons
Payments Product Fundamentals
EMVCo, tokenization, digital wallets, and the full acceptance stack — explained for PMs who ship.
🤖
Foundational · 3 Lessons
Vibe Coding for Product Managers
From idea to deployed prototype using AI tools — without a dedicated engineering team.

Things I've Built

From vibe-coded prototypes to production apps. Every one starts with a problem worth solving.

In Development
🧭
App One
Your first vibe-coded app lives here. Problem-first, experience-led, shipped with intention.
React NativeExpo
Next App
Something's brewing. Watch this space.
Next App
Something's brewing. Watch this space.

What Others Say

Recommendations from colleagues, managers, and collaborators across my career.

"

Veerendra has a rare ability to hold technical complexity and customer experience simultaneously. He doesn't just manage products — he architects solutions that last.

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Senior Director · Previous Organisation
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What sets Veerendra apart is his systems thinking. He sees the second and third order effects of every product decision — something most PMs miss entirely.

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Engineering Lead · ICE Mortgage Technologies
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Working with Veerendra means the roadmap is always grounded in real user problems. His research-first approach prevented us from building the wrong thing multiple times.

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UX Designer · ParentPay
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He bridges the gap between engineering and business better than anyone I've worked with. Stakeholders trust him because he speaks both languages without losing accuracy.

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VP Product · Tietoevry